Own your body. Challenge your mind.
The collection will make you feel…
🖤 Feminine
🔥 Powerful
💫 Freedom
That's why you'll love IOAKU x Alicia Otterud
Explore LA PASSION and find your own way of expressing positive energy and timeless elegance.
Explore LA PASSION and find your own way of expressing positive energy and timeless elegance!
4 DIFFERENT DESIGNS
LA PASSION PEARL
LA PASSION MULTI
LET PASSION POSITIVE
LA PASSION WOMAN
Read more about the collection
IOAKU x Alicia Otterud
In our latest design collaboration, IOAKU joins influencer, dancer and actress Alicia Otterud to create a collection that celebrates the movement, strength and positive energy of the feminine body.
Inspired by Alicia's vibrant energy and passion for dance, we have designed jewelry that not only embodies elegance and movement, but also a positive outlook and confidence.
What is the idea behind the collection?
The collection is a tribute to the woman who shines from the inside out, where each piece reflects both movement and joy – from graceful pirouettes to powerful steps.
During her design process, Fanny has included elements of vintage aesthetics and was inspired by the artist Charles Jourdan, where the jewelry is created to be more than accessories.
They are symbols of a positive attitude to life, where every detail tells a story of strength, freedom and joy of life.
How many products are there?
Our new LA PASSION collection, created in collaboration with Alicia Otterud, celebrates the positive power of movement and confidence.
There are a total of 9 pieces of jewelry that you can combine for a look that radiates both style and self-esteem.
Love yourself
“After almost 2 years of loving IOAKU, I am now releasing a collaborative collection. My inspiration came from dance and the female body. There are so many people today who have body complexes, that includes me too, so I want to celebrate and inspire us to think more positively and be happy with ourselves - We are all amazing!
IOAKU x Alicia Otterud
